Fair trade is advocated based on a mutual respect, equal consultation, transparent trade relations in the market can accept conditions to provide a better price in return for producers, so as to obtain sustainable development opportunities.
It is the earliest in the Second World War in Europe and the United States launched, is different from the traditional trade "offbeat trade", after 60 years of development, is common in Europe now, contemporary people is to use fair trade products for new fashion.
Oxfam in 2002 launched the "fair trade" movement, became the first company to promote fair trade organization in Hongkong. In 2005, during the sixth WTO Ministerial Conference, Oxfam Asia fair trade network (Asia Fair Trade Forum) in the vicinity of the venue by fair trade seminars, fashion shows and fairs, so that fair trade more directly into the public view.
In Shanxi Yongji, a "matchmaker" handicraft cooperatives are fair trade concept and management mode, improve sample design, improve production technology, the annual sales of goods amounted to tens of thousands of dollars, to participate in, from 35 villages, more than 200 women to achieve economic independence, but also to the villagers cohesion to increase community cultural heritage.
Cooperative accounting Xiu Xiu said: "not to see Hongkong people and foreigners carrying our bags so I am happy to meet, confidence is not something for us. This thing (fair trade), I must do it, no matter how difficult." The source and let more than 200 Xiu Xiu confidence is a fair trade organization from Hongkong.
Fair trade organization brand creation
Fair trade Hongkong is a non-profit organization, founded in 2005, is committed to transparency and accountability principles, promote fair trade products, enhance consumer awareness of the concept of fair trade, established by the founder of the leadership of the Council, the supervision and direction of mechanism and promote the whole operation.
The strategic target has been set, but the government does not have too many resources to provide economic support of the environment, how to come to the market, to achieve self hematopoietic function, ensure the project sustainable operation? Hongkong fair trade as a social enterprise, was therefore born. According to the Hongkong Fair Trade Senior Project Director Cai Songen recalled: "since its inception in December 2005, mainly through advocacy and education, the establishment of production partners, sales of fair trade products etc. three aspects, comprehensively promote the fair trade movement. In 2007 2006, set up a "fair shop" and the introduction of the same name their own brand of "fair", funded one hundred thousand yuan cooperation project in Yongji in 2007 after the cooperation with Shanxi Oxfam, farmers handicrafts made the first production, help to improve their economic situation and improve production technology management. Finally began to develop the South Asian market, to the present, every year to assist disadvantaged producers and the community more than three hundred and fifty thousand to more than 30 countries, improve their life and status."
With the general social enterprise is different, Hongkong fair trade does not distribute profits, fair sales income after deducting operating expenses, be allocated to the fair trade power, to support the promotion of the fair trade movement, such as advocacy and education activities, producer development and training work.
Professional members of security development
From the beginning of the establishment of two or three full-time staff, to now fifteen full-time and part-time staff, "fair" team play by the producer support to sales, promotion and education work.
Fair Trade Council members seven, respectively, from the education sector, business and politics, in addition to their money to support the fair trade movement, combined with work published a lot of books. Such as the Hongkong fair trade director Zhao Shanrong is the author of "the rich and the poor", a professor at the Hong Kong Polytech University who edited "Zou Chung min Lu Utopia -- not the community economy theory and practice", "Consumer Guide: Trade and responsibility" and "under the lens of Floating: Global Asian people" and other books. Now the Home Affairs Bureau of social business advisory committee member Ji Zhixing is published "twenty type" social enterprise business "and" social enterprises "faith mission business" and other books.
Professional members of fair trade power is committed to achieve the following ideas of beauty. Security: workers and peasants to let producers receive a fair return, the establishment of a stable and sustainable trade relations, protection of workers and peasants livelihood; reciprocal cooperation: to promote the producer and consumer groups to enhance mutual cooperation, mutual responsibility; consumption, purchase brings change: through education and advocacy duty consumption, strengthen the attention to the society and the environment of the consumer purchase experience fair trade products bring change.
How to promote fair trade
And other fair trade products institutions is different, fair trade power to promote the fair trade movement, to create an interlocking, closely link the operating mode, in addition to selling fair trade products, let the producers have reasonable income and community sustainable development fund, will set up production partners, direct field training producers. To accompany them to grow, to avoid middlemen and other layers of exploitation, in order to improve their lives, and promote consumption in social responsibility through advocacy and education, strengthen the attention to the society and the environment of the consumers, to achieve the world's fair.
If only education advocacy, counseling production partners, but did not sell, the lack of fair trade substantial changes in the public. At the beginning of 2006 from the sale of equity